Microblog charity appeal: "swap a pencil for a school dormitory"

A week ago, Liang Shuxin announced on his Sina microblog that he was starting a campaign, branded with the hash-tag #铅笔换校舍# ("swap a pencil for a school dormitory"), to raise money for a rural school by repeatedly swapping items with other microblog users.

Starting with a ordinary pencil worth CNY 1.00, he has already swapped up through an electric rice cooker, a printer, and a genuine A.C. Milan football uniform. He plans to auction the final item online, donating all proceeds to Foding Village Primary School in Guangxi Province. Other microbloggers have also joined the campaign, offering items for auction or exchange, including celebrities such as Phoenix TV news anchor Zeng Zimo.

Liang Shuxin recently wrote about his experience (link in Chinese) for Southern Daily's website.