"1KG MORE" mobilizes young travellers to visit underprivileged schools

1KG MORE is a website that helps kind-hearted travellers to add community service to their travel plans. Prior to a trip, people can use the website to find needy schools in the areas that they will visit (there is information on about 800 rural schools, and more are gradually being added). They can then announce their plans online, so other website users can join the activity too.

Volunteers are encouraged to donate books or stationary to the school and its students (to "carry one kilogram more in their luggage", hence the name of the website), as well as communicating with the students through discussion, games or other activities.

The website is organized geographically by city or prefecture, for example Haidong Prefecture in Qinghai, and uses the Google Maps API to display the location of the schools. It is also possible to browse the map for the whole country.

Edited to add: 1KG MORE's founder, An Zhu, recently gave a presentation at TEDx Shanghai, in which he describes the project and the motivation behind it. You can watch it online (13 minutes; English subtitles).